2 The journals considered are Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. Relevant papers from
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Digital marketing: A framework, review and research agenda Article (PDF Available) in International Journal of Research in Marketing 34(1):22-45 · March 2017 with 66,940 Reads How we measure 'reads'
Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. Product: 8140-PDF-ENG This reading highlights four key elements of digital marketing: outbound marketing (search advertising,
